Printcampaign for Sonntagszeitung – Advico Y&R

Printcampaign for the Relaunch of the Swiss Newspaper Sonntagszeitung
The SonntagsZeitung was relaunched on April 6th in a new format: new layout, a more serious focus, clearer structure and new colours, and with fewer bundles. Switzerland’s most read Sunday paper, the SonntagsZeitung, has adopted a new editorial concept: stories will no longer be covered simply as they occur, rather they will be put into context with other stories. To best do this the bundles are now thematically put together. This change was clearly shown with three Babuschkas that challenge readers to uncover the different aspects of a topic.
Agency: Advico Young & Rubicam, Art Direction Lukas Wietlisbach, Creative Direction Martin Stulz, Copywriter: Fabian Küchler/Natsa Maricic, Photography/Compositing Scheffold.Vizner/Fluxif

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